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Email marketing is a top method of marketing to convert audiences into users. So how to develop email marketing skill set? Here is a comprehensive guide for you.
What is email marketing?
Email marketing is whenever a company sends out emails to customers, except order confirmations or when they respond directly to customer enquiries.
According to The Balancesmb, email marketing is the use of email to promote products or services while developing relationships with potential customers or clients.
Email marketing tend to include newsletters with updates on the company, or promotions of sales and special deals for newsletter subscribers. Marketing emails may also be to make announcements on behalf of the company to all their customers. Email marketing allows businesses to keep their customers informed on the company’s latest news, and tailor the messages specifically to their target audience. However, if there are too many promotional emails, they might drive customers away instead.
Why is email marketing important?
Email marketing is more important than social media for customer acquisition. Social Media is important for increasing brand awareness and communicating with consumers. However, for businesses, the ultimate goal is converting audiences to users. And for conversion, email marketing is the most efficient way. From a study by Custora from 2013, it has been found that email marketing accounted for 7% of all customer acquisitions that occurred online and it has even been increased drastically in the four years after 2013.
Email marketing is also effective and relatively inexpensive compared to other kinds of paid marketing. It allows businesses to reach out to large groups of consumers with low expenses. This is a much budget friendly method compared to traditional marketing channels, which is essential especially for small-business owners.
How to develop email marketing skill set?
Even though email marketing tend to be effective, you must know what kind of emails would attract the attention of your audience and turn them into users. If not done correctly, your audience might find it spam and instead get scared away. But don’t worry, there are many blogs and certifications that can help you perfect your email marketing skills!
Useful blogs
MailChimp
MailChimp is number 1 in the field of email marketing. They have successful advised several brands on email marketing across the world. Besides that, they also have a blog where they write articles on how to be successful in carrying out email marketing. They constantly post tips on email marketing, so be sure to keep up to date!
Campaign Monitor
Campaign Monitor is both a email marketing blog and software development brand. They run a superb blog with useful content on how to run your email marketing. Specializing in tips and tricks related to writing, you can gain knowledge from their blog and get writing of top calibre from top online writing services like UK Best Essays and Superior Papers.
VerticalResponse
VerticalResponse has proven to be one of the top and most esteemed advisors in the field of email marketing. Their blog is one of the most popular ones around, and you can find many statistics related to email marketing there. The strategies are even categorized to different levels of experience, so as to ensure everyone can learn from and apply the knowledge no matter their experience level.
Useful certifications
Hubspot’s email marketing course will teach users on how they can create an email marketing strategy to grow their business and career. Users will learn how to build an email marketing strategy that is helpful and gains the trust of the audience. This free course comes with a certification once completed.
This course allows one to learn email marketing using one of the most popular email marketing platforms, MailChimp. One will be able to try their hands at building campaigns, and choosing suitable templates to create engaging newsletters. This course has everything that one would need to know to do well for email marketing.
Equipped with these resources and certifications, you can start your journey to read up and gain email marketing knowledge! Once you have the knowledge, you can start applying it and develop your email marketing skill set!
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