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It is crucial for brands to utilise social media to engage and connect with their audience. Social media allows the spread of awareness and gain of trust amongst consumers So how to develop social media marketing skill set? Here is a comprehensive guide for you.
- What is social media marketing?
- Why is social media marketing important?
- How to develop social media marketing skill set?
What is social media marketing?
According to Buffer, social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. While connecting with your audience, it is important to have social media listening and engagement. Traditional marketing is becoming a thing of the past, and social media marketing is the new and popular way of marketing since everything now is online. Social media marketing is used to increase brand visibility and engagement with your future prospects. Use these platforms to listen to what the audience are talking about your brand.
Why is social media marketing important?
Social media is an essential piece of your business marketing strategy. Social media platforms allows you to connect with your consumers and increase brand awareness. This in turn aids to boost your leads and sales. Considering that there is more than four billion people around the world using social media every month, it is definitely not beneficial to your brand if you do not utilise social media marketing to gain brand outreach. Social media marketing is also cost-effective as most of these platforms are actually free to use. These platforms are an extremely good way to gain your audience’s trust and improve brand loyalty while making healthier customer satisfaction. There are many benefits of social media marketing, especially for brands that have just started out.
How to develop social media marketing skill set?
In social marketing, engagement and trust is key. One needs to handle their social media platforms well to increase brand visibility and a positive brand image, so as to gain trust from the public. There are many blogs and certifications which teaches you in dept of this skill, the steps to find out what your target audience likes, how to engage them and gain their trust.
Useful blogs
Due to the value their content always provides, Social Media Examiner is one of the top well-liked social media marketing blogs in the world. There are many social media experts like Michael Stelzner and Lisa D. Jenkins that contribute regularly, thus allowing viewers to learn all about social media marketing strategies across the different platforms.
Social Media Today is yet another top social media marketing blog that has an incredible collection of social media marketing content, which includes both news and tips on the topic. There are many regular contributors who post content on the large variety of social media topics. Constantly reporting on the latest news and developments in social media, you can be sure to be alerted on the latest trends when planning your social media strategy. Not only that, but you also have access to other useful content like tips and social marketing tools that can assist you in implementing your strategy well.
Useful certifications
This free certification will teach you how to build an effective social media strategy while setting up social listening and moderation. The course also covers how to create social content, extend your reach, and more. So if you are new to social media marketing, this would be a great course for you!
As the title of the certification suggests, the course will cover how to get started on your social media marketing strategy. The topics that would be covered include:
- Getting started with social media
- Finding your voice
- Creating content
- Curating content
- Using the right marketing tools
- Paid advertising strategy
This is especially good for beginners to start off.
Equipped with these resources and certifications, you can start your journey to read up and gain social media marketing knowledge! Once you have the knowledge, you can start applying it and develop your social media marketing skill set!
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