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Instagram is one of the top social media platform used by our population today. It is crucial for brands to utilize the popularity of this platform to increase the outreach of their brand. So how to develop Instagram marketing skill set? Here is a comprehensive guide for you.
- What is Instagram marketing?
- Why is Instagram marketing important?
- How to develop Instagram marketing skill set?
What is Instagram marketing?
Instagram is a social media platform, and Instagram marketing is part of social media marketing. To learn more about social media marketing, read our post on how to develop social media marketing skill set.
According to Learning Hub, Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. It is becoming a main platform for brands to exhibit their cultures and recruit new talents. Not only that, it is also a great platform to engage with their customers and show off their products.
Why is Instagram marketing important?
Instagram is one of the top social media platforms used today. Some Instagram demographics have shown that more than 500 million accounts use Instagram Stories each day. With so many people active on Instagram, it would be a loss if companies do not utilize it the best they can to increase their brand outreach.
How to develop Instagram marketing skill set?
In social marketing, engagement and trust is key. One needs to handle their social media platforms well to increase brand visibility and a positive brand image, so as to gain trust from the public. There are many blogs and certifications which teaches you in dept of this skill, the steps to find out what your target audience likes, how to engage them and gain their trust.
Useful blogs
Socialinsider’s blog shares many insights about Instagram analytics, metrics and social media competitive analysis. They give information and ideas of how your Instagram account should look like and many more details to increase your Instagram account outreach. They emphasizes the important of keeping a consistent theme for your account, and how it should be a storyteller to promote any business. This blog is the go-to blog to learn more about Instagram analytics and inspiration for your Instagram account.
Other than being a social media manager app, Hootsuite has a blog that gives information about how you should handle your social media.
Hootsuite has articles written showing the steps and what to post on Instagram for your account to gain more visibility and increase in follower count. They give information that businesses need to know to drive business results on Instagram.
Later’s blog is packed full of articles talking about Instagram marketing strategies, tips and tools to be used in improving your account.
Useful certifications
This free certification will teach you how to build an effective social media strategy while setting up social listening and moderation. The course also covers how to create social content, extend your reach, and more. So if you are new to social media marketing, this would be a great course for you! Instagram is ofcourse included in this course as well.
This is an introductory course to social media marketing on Coursera offered by Northwestern University.
Some knowledge that you will learn in this course:
- An introduction to social media marketing
- Social media trends
- How to use social media for business
- The changing dynamics of social media and the importance of big data
After completing all of the modules, you will be able to attain a certificate.
Equipped with these resources and certifications, you can start your journey to read up and gain Instagram marketing knowledge! Once you have the knowledge, you can start applying it and develop your Instagram marketing skill set!
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