Top 10 Free Email Marketing Services for Your Business in 2021

The Need for Free Email Marketing Services

Companies need constant marketing to be able to grow their presence socially. They use many channels and forms to market their brand and products.

One of the staples of content marketing that companies still use from back then until now is email marketing.

It’s safe to say that every company wants to put out the best-looking email to send to the customers. But it’s not always easy.

When you’re writing from scratch, it can be difficult to compose a nice marketing email.

There are also the problems of sending it without making any mistakes or breaking customer’s data. And you don’t want to sound like spam mail.

You’d think, is there any other alternative that I can use?

Of course, there are many email marketing services out there that are great. But one factor that comes to your mind is your budget.

You’re not up to empty your wallet with just one service. In that case, there are many free email marketing services that are available. You can effortlessly create content marketing emails for your business.

We’ve got your back because here is our compiled list of top 10 free email marketing services:

  1. Sendinblue
  2. Sender
  3. Omnisend
  4. Benchmark
  5. Mailchimp
  6. Hubspot Marketing Hub
  7. MailerLite
  8. SendPulse
  9. EmailOctopus
  10. Mailjet

1. Sendinblue

sendinblue email marketing

Sendinblue is a free email marketing service that has many features and is easy to use.

To create an email marketing campaign, all you need to do is drag and drop the design elements that you want to the email composer in Sendinblue. This function’s practical and straightforward that anyone can use it.

If you don’t want to use the drag and drop editor, there is also the option of editing your email through the rich text editor or HTML editor.

Sendinblue also offers ready-to-use templates that you can customize all you want, so you don’t have to create a visually attractive email from the scratch.

More importantly, the email automation features can let you send an email to visitors on your website or your subscribers automatically with just simple triggers.

Sendinblue has many other features like contact management and social media marketing as well and is sure to help you in creating great marketing emails.

Over at G2, the users seem to agree that Sendinblue is a simple and great bulk email sending software for marketing. However, the downside is that it doesn’t offer many interesting templates and is very limited on the free version.

Score: 4.5/5

2. Sender

sender free email marketing service

Sender is an easy email marketing service that promises you to use its tool 100% free. With Sender, you can create email newsletters and edit your marketing email easily all in one place.

Sender’s email editor has a drag-and-drop interface that easily lets you add and edit any element or content that you want into your email.

You can also customize and personalize the subject’s line and body so that you can send out a newsletter by addressing each subscriber individually.

To help you manage your potential customers easier, Sender provides contact management that can list and group your customers based on their data according to your needs.

It also has email marketing automation in its free plan that lets you send an automated email on special occasions like welcoming new customers, transactions, birthdays, follow-up, or even just a regular newsletter.

With up to 2,500 subscribers and 15,000 emails per month, you can utilize Sender as a great free email marketing tool.

People reviewing the product on G2 mostly said that Sender is a great email marketing service, just that it can be slow and buggy to maneuver at times.

Score: 4/5

3. Omnisend

omnisend email marketing

Omnisend is an email marketing service that offers both free and premium plans.

With its free plan, you can send up to 15,000 per month with an unlimited subscribers limit.

Omnisend is easy to use and easy to personalize with its clean drag and drop interface that makes editing very easy. It also supports all email types like newsletters, autoresponders, A/B testing, and advanced automation.

If you’re using Omnisend, you can choose from 18 available templates even in the free plan. With the available templates, you can build it as your base and customize it even more to suit your company.

Other features that are available for you to use include email automation, list management, newsletter creation, spam-and-design testing, and many more.

With a 24/7 Live rep and email support, Omnisend is a friendly email marketing service that can be customized for your marketing needs.

Reviewers have mostly found no problems in using Omnisend, but there is a small number of people who wished they could have more advanced options and technicalities.

Score: 4.6/5

4. Benchmark

benchmark free email marketing service

Benchmark is a free email marketing service that offers you 250 emails per month and unlimited subscribers.

With its simple and fresh interface, you’ll be able to create great emails without any costs.

With a drag and drop builder, you can customize the layouts, elements, and even styles for your email. You can even edit your photo on Benchmark without any need to go to Photoshop or opening other image editing apps.

It also has an automated email service that lets you customize the trigger, the list of subscribers, and even the time for the follow-up email that can grow your customers.

Not just that, Benchmark offers other features such as analytics and tracking your growth or customizing your list with the fun website, polls, and surveys.

With this powerful email marketing tool, your company will shine and grow even more.

Benchmark is a great email marketing service, but the downsides are that it doesn’t have a user-friendly interface for mobile apps and has limited templates to choose from.

Score: 4.1/5

5. Mailchimp


Mailchimp is one of the oldest free email marketing services that can send up to 10,000 emails per month with a limit of 2,000 subscribers.

It is a great marketing tool because it integrates many applications that company or non-profit organization owners use such as WordPress or Zapier.

They also offer a built-in CRM (Customer Relationship Management) that is available on the free version. This lets you easily manage potential and current customers easily in one platform.

In its free plan, you can create marketing campaigns through multiple channels, use the available templates, built-in CRM, use surveys and websites, and even customize your domains.

With its detailed report to manage your customers and a simple but great editor, you can easily create exceptional-looking emails with Mailchimp.

Mailchimp is a basic free email marketing service, but the downside is that its features can be limited. Its templates can also be confusing to use.

Score: 4.3/5

6. Hubspot Marketing Hub

hubspot marketing hub

Hubspot Marketing Hub is a free email marketing service that can send up to 2,000 emails per month and can manage up to 1 million subscribers.

Without needing the knowledge for IT, you can design beautifully crafted email campaigns with its drag and drop interface that lets you add and edit easily.

They also provide many templates to choose from for you to customize, change, and convert.

Hubspot also lets you personalize emails and tailor them to your subscribers.

It can also personalize other things like list membership or subscriber’s information so you can schedule your email campaign as easily as one click.

With its generous free plan, Hubspot offers features such as email marketing, forms, landing pages, contact management, social media ads, live chat, and traffic and conversion analytics.

All in all, Hubspot Marketing Hub is a great email marketing service. Some downsides are that its features can be more upgraded for complete SEO optimization.

Score: 4.4/5

7. MailerLite

mailerlite email marketing service

MailerLite is a free email marketing service that lets you send up to 12,000 emails per month and can manage up to 2,000 subscribers.

It can create emails with the option to edit from the drag and drop editor, custom HTML, or a rich-text editor.

MailerLite also offers you free pre-designed templates that you can freely use for your company’s needs. It also has other features that let you grow your audience. You can use its website builder, landing pages, pop-ups, subscriber management, email automation service, and personalization.

You can also track your marketing results easily with MailerLite. To view your results, all you need to do in MailerLite is to view the campaign reports and surveys provided.

You can even group the reports by geographic location. With MailerLite’s intuitive features, you can certainly assemble great email campaigns for your potential customers.

You have to wait for 2-4 days unfortunately to activate your account to use MailerLite, but aside from that, there’s not to complain about.

Score: 4.6/5

8. SendPulse

sendpulse marketing

SendPulse is an all-in-one marketing tool that can manage your email marketing. The free plan lets you send 15,000 emails per month for 500 subscribers.

With its fresh interface, you can edit and adapt your emails with its drag and drop feature. It also offers a wide variety of 130+ free templates. With this, you can design your email for any occasion without taking too much time.

As such, it also offers an automated email service that lets you customize its triggers easily.

Its system, Automation 360, lets you set trigger flows through emails, use web push notifications, and send SMS.

More importantly, SendPulse prides itself as an international service. It can send text messages to over 1,000 mobile operators in more than 200 countries, enabling your campaign to spread wider.

One downside to SendPulse is that its customer service can be slow sometimes.

Score: 4.4/5

9. EmailOctopus

emailoctopus marketing

EmailOctopus is a free and simple email marketing service that lets you manage up to 2,500 subscribers.

You can start crafting your email with a pre-designed template. Or you can customize it using the drag and drop email editor without starting from zero.

It also can optimize your email design for any device whether on desktop or on mobile.

EmailOctopus also has the autopilot service that can engage with your new subscribers automatically with drip campaigns for your products.

It also has the feature of tracking your results, letting you monitor your campaign in real-time and view a detailed report with graphs and charts. At no cost, you can use EmailOctopus and create email campaigns free of hassle for your business.

One downside to EmailOctopus is there’s a lack of detail and transparency in the analytics.

Score: 4.4/5

10. Mailjet


Mailjet is a free email marketing service with a free plan that lets you send 6,000 emails per month for unlimited subscribers.

You can edit and add email campaigns easily with its drag and drop editor.

Moreover, Mailjet lets you collaborate with your team members so you can create marketing emails together at the same time.

Another feature that it offers is the personalized email that lets you add dynamic emails for individual subscribers to gain more clicks.

Mailjet provides an intuitive interface and even supports 5 languages: English, French, German, Spanish, and Italian)

Aside from that, there are other attractive marketing features such as contact management, analytics, email API, SMTP relay, and many optimizations that you can personalize according to your business needs.

One thing lacking from Mailjet is the email segmentation in its software.

Score: 4/5

In short, that’s all the 10 free email marketing services that you can try and use for your company. They have all the features that you need and more importantly, don’t cost anything.

Start using them from today and grow your company’s audience with great newsletters and content marketing emails.

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Jessy Ye
Jessy Ye
Jessy Ye is an aspiring content writer and a fresh graduate majoring in English Literature. With passion and ambition, she strives to excel in content writing. Join her in her journey of creating influencing, creative content.

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