![How To Develop SEO Skill Set [Comprehensive Resource Guide]](https://blog.9cv9.com/wp-content/uploads/2020/07/How-To-Develop-SEO-Skill-Set-1068x580.png "How To Develop SEO Skill Set")
In view of the Covid-19 pandemic, digital marketing has become an extremely important part of all companies’ marketing efforts. Speaking about digital marketing, a highly crucial skill needed is SEO. So how to develop SEO skill set? Here is a comprehensive guide for you.
What is SEO?
SEO is an acronym for Search Engine Optimization, which according to Moz is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is extremely important as it makes your website more visible to others, which means higher traffic and more opportunities to convert possible prospects into users. Major search engines like Google have primary search results pages, and websites and other contents are shown by ranking them based on what the search engine believes are the most relevant to users.
Why is SEO important?
Our world is getting increasingly digitalised, and digital marketing is becoming a crucial skill in today’s society. Considering the Covid-19 pandemic, everything is going online, especially Marketing. Since events and campaigns can no longer be held during the pandemic, the main source of marketing for companies is Digital Marketing. With a strong digital marketing, companies can gain free exposure if done well. SEO is very important for companies to be able to do their digital marketing well since they will be able to have greater outreach. Thus, SEO is a critical part of free digital marketing.
How to obtain SEO skill set?
There are many ways to gain knowledge on SEO, and some of them include reading blogs that focus on sharing the details of SEO, and also completing certifications on SEO. Here is a compilation of top useful websites in cultivating your seo skills.
Useful Blogs
Moz is a all-in-one SEO toolset which has many articles giving in-dept information of the different aspects of SEO. They are a SEO software with data to help you increase traffic, rankings, and visibility in search results. It is a good website to read up on how to improve on your SEO manually and all the details needed to do it well.
Backlinko is a highly credible blog with endless information on SEO. This blog is written by Brian, and he has been featured on multiple news like Forbes, so you can be sure he knows his SEO!
Search Engine Land has countless number articles about SEO, and is constantly updating changes in SEO as well. You can sure to be able to find pretty much anything about SEO there!
Useful certifications
Hubspot has many Marketing and Sales related certifications. Inbound Marketing more specifically teaches more about SEO, so completing this certification will allow you to gain more SEO knowledge and also be certified for Inbound Marketing.
- Google Digital Garage Fundamentals of Digital Marketing
Google Digital Garage Fundamentals of Digital Marketing teaches you the basics of Digital Marketing, and this includes SEO. Gaining this certification will let you gain more knowledge of Digital Marketing and of course SEO. If you are new to marketing in general, this would be a good guide to get you started on the basics!
Equipped with these resources and certifications, you can start your journey to read up and gain SEO knowledge! Once you have the knowledge, you can start applying it and develop your SEO skill set!
Having skill sets are extremely important when searching for a job. Each jobs have a certain set of skill sets required, and only with those skill sets will you be able to compete for the position. 9cv9 has a skill set matching feature. This feature matches the skill sets jobseekers have to job positions that need those skills. This helps jobseekers to easily know what job suits their skill sets, making their job search much easier. So, head over to 9cv9 now to find your dream job!
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