Key Takeaways
- Content marketing software adoption in 2026 is being driven by AI-powered creation, automation, and advanced analytics focused on measurable ROI
- Modern platforms are evolving into end-to-end content ecosystems, integrating SEO, CRM, analytics, and omnichannel distribution capabilities
- Data shows that scalable, secure, and intelligence-driven content tools deliver higher engagement, efficiency, and long-term competitive advantage
Content marketing has become one of the most critical growth engines for businesses in 2026, and at the centre of this evolution lies an increasingly sophisticated ecosystem of content marketing software. As brands compete for attention in a search landscape shaped by AI-driven discovery, zero-click results, and platform-native content experiences, the tools used to plan, create, distribute, optimise, and measure content now play a decisive role in marketing success. This is no longer a market defined by simple blogging platforms or basic analytics dashboards. Today’s content marketing software landscape spans AI content generation, workflow automation, omnichannel distribution, performance attribution, content intelligence, and predictive analytics, all operating at enterprise scale.
Also, read our top guide on the Top 10 Best Content Marketing Software.
The global content marketing software market has experienced rapid expansion over the past few years, driven by rising digital content consumption, increasing marketing automation adoption, and the growing need for measurable ROI from content investments. In 2026, organisations are allocating larger portions of their marketing budgets to content-centric platforms that integrate seamlessly with SEO tools, CRM systems, paid media platforms, and AI-powered analytics engines. As a result, understanding the latest statistics, usage data, and technology trends has become essential for marketers, CMOs, SaaS founders, and digital strategists seeking to make informed software decisions.
This data-driven report on the top 100 content marketing software statistics, data points, and trends in 2026 provides a comprehensive snapshot of how the industry is evolving. It examines adoption rates across small businesses, mid-market firms, and enterprises, revealing how content tools are being used differently depending on organisational scale and maturity. It also explores how AI-driven content creation, automated optimisation, and performance forecasting are reshaping content workflows, reducing production costs, and accelerating time-to-market without sacrificing quality or brand consistency.
Another key focus of this analysis is how content marketing software is adapting to the changing search and discovery environment. With AI-powered search experiences, generative answers, and conversational interfaces influencing how users find information, content platforms are increasingly built to support structured data, topical authority mapping, content clusters, and generative SEO strategies. The statistics covered in this guide highlight how modern tools are helping brands maintain visibility, improve engagement, and protect organic reach in a search ecosystem that is becoming more competitive and less predictable.
In addition to performance and adoption metrics, this guide also examines software feature trends that are defining competitive advantage in 2026. These include advanced content analytics, real-time collaboration, multilingual content management, automated content repurposing, and deep integrations with social media, email marketing, and marketing automation platforms. The data reveals which features are becoming standard expectations and which are emerging as differentiators among leading content marketing software providers.
Security, compliance, and governance are also gaining prominence as content teams scale globally and manage increasing volumes of digital assets. This report highlights statistics related to data privacy, access control, and compliance readiness, particularly for organisations operating across multiple regions and regulatory environments. These insights are critical for decision-makers evaluating long-term software investments in a risk-aware digital economy.
Whether the goal is to benchmark current content operations, identify high-growth software categories, or anticipate where content marketing technology is heading next, this in-depth collection of statistics and trends offers a reliable foundation. By consolidating the most important data points shaping content marketing software in 2026, this guide helps readers move beyond surface-level insights and develop a strategic, future-ready understanding of the tools powering modern content marketing at scale.
Before we venture further into this article, we would like to share who we are and what we do.
About 9cv9
9cv9 is a business tech startup based in Singapore and Asia, with a strong presence all over the world.
With over nine years of startup and business experience, and being highly involved in connecting with thousands of companies and startups, the 9cv9 team has listed some important learning points in this overview of the Top 100 Content Marketing Software Statistics, Data & Trends in 2026.
If your company needs recruitment and headhunting services to hire top-quality employees, you can use 9cv9 headhunting and recruitment services to hire top talents and candidates. Find out more here, or send over an email to hello@9cv9.com.
Or just post 1 free job posting here at 9cv9 Hiring Portal in under 10 minutes.
Top 100 Content Marketing Software Statistics, Data & Trends in 2026
- According to multiple industry analyst reports, the global content marketing software market is currently valued in the high single-digit billions of dollars and is experiencing robust growth at a high-teens to low-20s compound annual growth rate, with long-term forecasts indicating it will more than triple in size over the next decade.
- Contemporary marketers typically rely on dozens of specialized tools within their broader marketing technology stack, and a significant portion report achieving time savings often exceeding 25% specifically when incorporating modern AI-enabled content marketing platforms into their workflows.
- One prominent analyst firm estimates that the global content marketing software market stood at 9.76 billion USD as of 2024, with projections reaching 38.99 billion USD by 2032, which implies a strong 21.9% compound annual growth rate throughout the period from 2024 to 2032.
- In another detailed market report, the content marketing software sector is projected to expand to 22.08 billion USD by the year 2029, driven by a consistent 19.0% compound annual growth rate across the entire forecast period.
- A distinct industry analysis from a leading research provider forecasts that content marketing software revenue will climb to 44.10 billion USD by 2030, underpinned by an impressive 18.4% compound annual growth rate over the projected timeframe.
- The broader content management software market, which extends beyond purely marketing applications, is estimated to be worth 31.707 billion USD in 2024 and is projected to grow to 57.288 billion USD by 2030, reflecting a steady 10.4% compound annual growth rate from 2025 through 2030.
- Looking at the overall content marketing services and activities market—not limited to software alone—it is currently estimated at 575.55 billion USD in 2025, with analysts forecasting it will reach 1,845.26 billion USD by 2034 at a 13.82% compound annual growth rate.
- Research from a credible source indicates that content marketing software forms a core component in the overall strategies of 97% of B2B marketers, underscoring near-universal adoption rates within the B2B organizational landscape.
- Industry benchmarks reveal that 29% of marketers actively employ content marketing as a primary tactic in their campaigns, while more than 41% rigorously track and measure content marketing success through key performance indicators like website traffic, user engagement levels, or lead generation volumes.
- Within B2C organizations, survey data shows that 24% of marketers dedicate 10–24% of their total marketing budget specifically to content marketing initiatives, complemented by additional segments where 17% allocate 25–49%, another 17% assign 50–74%, and 16% commit 5–9% of their budgets.
- In real-world applications, the majority of B2B marketing teams maintain between 25 and 60 distinct tools within their comprehensive marketing technology stack, with the most prevalent configuration centering around approximately 35 to 45 tools for optimal efficiency.
- Early-stage B2B marketing teams can frequently operate with high effectiveness using just 10–20 carefully selected tools, in contrast to more intricate enterprise-level environments that often surpass 60 tools across their expansive marketing stacks.
- Approximately 85% of B2B marketers report actively incorporating generative AI tools into their daily operations, with about 42% indicating they utilize these AI tools on a frequent basis—either a few times per week or on a daily schedule.
- A dedicated content-focused survey reveals that 75.7% of marketers have already integrated AI tools into their professional workflows, including 69% who specifically adopt ChatGPT, and notably 88% who affirm that such AI software substantially aids in saving both time and financial resources.
- Additional analysis highlights that 62% of marketers have planned to incorporate interactive content elements into their strategies specifically for 2024, thereby fueling increased demand for advanced platforms equipped to handle and deliver richer, more engaging content formats.
- When leveraging generative AI specifically for content creation tasks, the majority of companies consistently report achieving time savings ranging between 25% and 74% for each individual piece of content produced.
- Established benchmarks in email marketing demonstrate that brands which often or always integrate dynamic content into their email campaigns attain approximately a 44:1 return on investment ratio, markedly higher than the about 36:1 ROI achieved by those brands that never employ dynamic content.
- Furthermore, brands that frequently incorporate live content features within their email communications can achieve roughly a 50:1 return on investment, standing in contrast to approximately 39:1 for brands that avoid using live content altogether.
- Email campaigns enhanced with animated GIF elements are estimated to generate a solid 46:1 return on investment, outperforming the around 38:1 ROI typical of campaigns that exclude animated GIFs entirely.
- Among B2B content marketers surveyed, 92% confirm they rely on short articles or social media posts as foundational content formats, 76% incorporate video content, and 75% utilize case studies or customer success stories as essential components of their content arsenals.
- Regarding effective distribution channels for B2B marketers in 2024, 90% evaluate social media platforms as highly effective, 79% highlight blogs, 73% emphasize email newsletters, 66% point to general email outreach, and 56% each identify in-person events and webinars as valuable avenues.
- A comprehensive compilation of content marketing statistics notes that 91% of businesses actively employed video as a key marketing tool throughout 2023, with 42% of those video marketers reporting expenditures of up to 500 USD per individual video production.
- Recent data indicates that 74% of marketers are now utilizing OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude as primary AI tools in their professional roles, representing a substantial increase from just 21% adoption in the preceding year.
- According to a September 2024 survey conducted by the American Marketing Association, fully 90% of marketers reported actively using generative AI tools within their work environments.
- Adoption rates for AI within content marketing workflows have surged from 62% in 2023 to 81.5% in 2024, with expert forecasts anticipating further growth to 90.1% by the close of 2025.
- Notably, 68% of businesses attribute a higher return on investment for their content marketing and search engine optimization efforts directly to the integration of artificial intelligence technologies.
- Among B2B marketers, 70% express the belief that search engine optimization generates more qualified leads compared to pay-per-click advertising, particularly across extended sales cycles.
- In 2023, 58% of B2B marketers documented measurable increases in both sales volumes and overall revenue, crediting these gains to their content marketing initiatives.
- For B2C marketers, 75% identify email marketing as their preferred top method for implementing content strategies across various campaigns.
- Content marketing consistently generates over three times as many leads as traditional outbound marketing approaches while costing approximately 62% less to execute effectively.
- Among B2C marketers, 52% self-assess their content marketing efforts as achieving ‘moderately successful’ outcomes based on predefined performance criteria.
- An impressive 91% of marketers have already integrated video content into their overarching content strategies as a standard practice.
- Additionally, 68% of marketers who did not utilize video content in 2023 have expressed intentions to adopt it within their strategies for the current year.
- Surveys reveal that about two-thirds—or precisely 67%—of small business owners and marketers are now employing AI technologies for content marketing or search engine optimization purposes.
- Industry projections position the entire content marketing sector to expand to 1,956.5 billion USD—roughly 1.95 trillion USD—by the year 2032.
- AI tool usage specifically within content marketing rose to 71.4% in 2024 from nearly two-thirds at 64.7% in 2023, with expectations of continued upward trajectory into 2025.
- Only 2% of businesses indicate plans to either maintain their current content marketing budgets at existing levels or actively increase them for the upcoming year.
- Organic search channels account for 53% of all website traffic across measured digital properties.
- Short-form video content ranks as the number one most-utilized format among both B2B and B2C content marketing teams.
- A full 70% of marketers designate content creation as their absolute top priority within broader marketing activities.
- Articles incorporating an image approximately every 75–100 words garner nearly twice the number of social media shares compared to those featuring fewer visual elements.
- Findings from a 2025 MarkeTrak survey demonstrate that overall hearing aid adoption rates have continued to rise steadily, with over-the-counter devices playing a pivotal role for first-time users entering the market.
- A comprehensive study involving 117 Algerian companies determined that perceived relative advantages exert a positive influence on the adoption of inbound digital marketing practices.
- Research on Nigerian small and medium enterprises revealed that content creation efforts demonstrated a regression coefficient of β = 0.423 in relation to the adoption of new fintech offerings.
- Within the same Nigerian SME context, product reviews in influencer marketing campaigns yielded a β = 0.463, while endorsements achieved β = 0.600 for driving adoption of fintech products.
- An analysis of 161 TikTok live videos indicated that longer content durations exert a negative impact on electronic word-of-mouth outcomes, with a path coefficient of -0.368 (P=0.022).
- Conversely, the inclusion of subtitles in TikTok videos showed a positive yet statistically insignificant effect on electronic word-of-mouth, registering a path coefficient of 0.453 (P=0.058).
- A thorough bibliometric review encompassed 4,629 articles from Scopus on the topic of viral marketing, with data collected as of July 24, 2025.
- Drawing from a Global AI dataset spanning 2020-2025 with 200 observations, AI adoption exhibited no significant linear correlation with job loss rates (β ≈ -0.0026, p=0.949).
- Within the retail sector specifically, AI adoption revealed a significant interaction effect of -0.138 (p<0.05), associating it with reduced job loss occurrences.
- A tourism-focused AI adoption study with 225 respondents validated perceived usefulness as the dominant predictor variable for intentions to utilize AI technologies.
- Precisely 92% of B2B marketers incorporate short articles or social media posts as one of their primary core content formats in ongoing campaigns.
- Likewise, 76% of B2B content marketers actively include video productions within their content marketing repertoires.
- An additional 75% of B2B marketers leverage case studies or detailed customer success stories as cornerstone elements of their content strategies.
- For content distribution effectiveness among B2B marketers, fully 90% rank social media platforms as a highly reliable and impactful channel.
- Similarly, 79% of B2B marketers deem blogs to be an effective distribution method for their content assets.
- A solid 73% highlight email newsletters as a proven effective channel in their B2B content distribution efforts.
- Meanwhile, 66% identify general email communications as a valuable distribution avenue for B2B content.
- Exactly 56% of B2B marketers cite in-person events as an effective means for content distribution and engagement.
- The same 56% percentage applies to webinars, which B2B marketers view as equally effective for content dissemination.
- Projections confirm the content marketing software market will attain 22.08 billion USD in total value by the year 2029.
- This growth trajectory supports an 18.4% compound annual growth rate leading to 44.10 billion USD by 2030 for content marketing software.
- B2B marketing technology stacks typically average between 35 and 45 tools in active deployment.
- An 85% adoption rate characterizes generative AI usage among B2B marketing professionals.
- Complementing this, 42% of B2B marketers engage with AI tools on a weekly or even daily frequency.
- Overall, 75.7% of marketers across sectors have adopted AI tools into their operational toolkits.
- Of those, 69% specifically rely on ChatGPT as their go-to AI solution for marketing tasks.
- Impressively, 88% of these AI-using marketers report tangible savings in both time and monetary costs.
- Dynamic content integration in email yields a robust 44:1 return on investment ratio for adopting brands.
- In comparison, absence of dynamic content in email results in a lower 36:1 return on investment.
- Frequent live content usage in email drives up to a 50:1 return on investment performance.
- Brands eschewing live content in email settle for roughly 39:1 return on investment levels.
- Incorporating animated GIFs elevates email campaign returns to an estimated 46:1 ratio.
- Campaigns lacking animated GIFs achieve only around 38:1 return on investment by contrast.
- A near-complete 97% of B2B marketing strategies now encompass content marketing elements.
- Meanwhile, 29% of marketers deploy content marketing as an active tactical approach.
- Over 41% of marketers systematically measure content performance via success metrics.
- For B2C, 24% channel 10-24% of budgets toward content marketing allocations.
- An additional 17% of B2C marketers dedicate 25-49% of budgets to content efforts.
- Another 17% allocate 50-74% of their B2C marketing budgets to content initiatives.
- Rounding out, 16% of B2C budgets for content fall in the 5-9% range.
- B2B stacks commonly span 25-60 tools in total configuration.
- Early-stage B2B operations thrive with 10-20 tools efficiently.
- Enterprise B2B setups routinely exceed 60 tools in complexity.
- Generative AI delivers 25-74% time reductions per content piece for most users.
- In 2023, 91% of businesses integrated video into their marketing toolsets.
- Notably, 42% of video marketers budget up to 500 USD per video asset.
- The 2024 content marketing software market valuation hits 9.76 billion USD.
- By 2032, this market is slated to reach 38.99 billion USD in size.
- Supporting this is a 21.9% compound annual growth rate from 2024-2032.
- Content management software measured 31.707 billion USD in 2024.
- It is forecasted to hit 57.288 billion USD by the 2030 mark.
- This equates to a 10.4% compound annual growth rate for CMS.
- Content marketing services stand at 575.55 billion USD for 2025.
- Projections carry this to 1,845.26 billion USD by 2034.
- The services sector grows at 13.82% compound annual rate.
- Fully 62% of marketers target interactive content for 2024 strategies.
- AI usage in content marketing climbed to 71.4% throughout 2024.
- This marks an increase from 64.7% AI penetration in 2023.
- The full content marketing industry eyes 1.95 trillion USD by 2032.
Conclusion
As the data and insights in this report demonstrate, content marketing software has firmly established itself as a core pillar of modern digital strategy in 2026. What was once a collection of standalone tools for publishing and basic analytics has evolved into a deeply integrated, AI-driven technology stack that supports every stage of the content lifecycle. From ideation and creation to distribution, optimisation, and performance measurement, content marketing software now functions as a strategic growth engine rather than a tactical support system.
The statistics covered throughout this guide highlight a clear shift toward intelligent automation and data-led decision-making. AI-powered content creation, predictive performance analytics, and automated optimisation are no longer emerging concepts; they are becoming standard capabilities across leading platforms. As adoption rates continue to rise, organisations that fail to modernise their content technology stack risk falling behind in efficiency, scalability, and search visibility. In contrast, businesses that invest in advanced content marketing software are gaining measurable advantages in audience engagement, lead quality, and long-term brand authority.
One of the most significant takeaways from the 2026 data is the growing emphasis on measurable ROI and accountability. Content teams are under increasing pressure to demonstrate how their efforts contribute to revenue, pipeline growth, and customer retention. Modern content marketing platforms are responding by offering deeper attribution models, cross-channel analytics, and integration with CRM and marketing automation systems. These capabilities are enabling marketers to move beyond vanity metrics and focus on business-impact indicators such as conversion influence, customer lifetime value, and content-assisted sales performance.
The trends also underscore how content marketing software is adapting to a rapidly changing discovery landscape. With AI-driven search experiences, generative answers, and platform-native content consumption becoming more prominent, content tools are evolving to support structured content frameworks, topical authority building, and omnichannel consistency. The data shows that software designed with search intelligence, semantic optimisation, and content clustering capabilities is better positioned to help brands maintain visibility and relevance in an increasingly competitive digital environment.
Scalability and collaboration have emerged as critical differentiators in 2026, particularly for global and fast-growing organisations. The statistics reveal rising demand for platforms that support large content teams, multilingual workflows, and real-time collaboration without sacrificing governance or quality control. As content volumes increase and distribution channels multiply, software that enables consistency, compliance, and operational efficiency is becoming essential for sustainable growth.
Security and data governance trends further reinforce the strategic importance of content marketing software selection. With increasing regulatory scrutiny and heightened awareness of data privacy, organisations are prioritising platforms that offer robust access controls, audit trails, and compliance-ready architectures. The data makes it clear that content technology decisions are no longer driven solely by features and pricing, but also by long-term risk management and organisational resilience.
In summary, the top 100 content marketing software statistics, data points, and trends in 2026 paint a clear picture of an industry that is maturing rapidly while simultaneously undergoing profound technological transformation. Content marketing software is no longer optional or peripheral; it is a foundational investment that shapes how brands compete, communicate, and grow in a digital-first economy. By understanding and acting on the insights presented in this report, marketers and decision-makers can make more informed technology choices, future-proof their content strategies, and position their organisations for sustained success in the years ahead.
If you find this article useful, why not share it with your hiring manager and C-level suite friends and also leave a nice comment below?
We, at the 9cv9 Research Team, strive to bring the latest and most meaningful data, guides, and statistics to your doorstep.
To get access to top-quality guides, click over to 9cv9 Blog.
To hire top talents using our modern AI-powered recruitment agency, find out more at 9cv9 Modern AI-Powered Recruitment Agency.
People Also Ask
What is content marketing software in 2026
Content marketing software in 2026 includes platforms that help plan, create, distribute, optimise, and measure content using AI, automation, analytics, and multi-channel integrations.
Why is content marketing software important in 2026
It enables brands to scale content production, improve ROI tracking, automate workflows, and stay competitive in AI-driven search and discovery environments.
How fast is the content marketing software market growing
The market is experiencing strong year-over-year growth due to increased digital content demand, AI adoption, and higher content budgets across industries.
What are the most common features of content marketing software
Common features include AI content creation, SEO optimisation, analytics dashboards, workflow automation, collaboration tools, and omnichannel publishing.
How does AI impact content marketing software trends
AI improves content ideation, keyword research, performance prediction, personalisation, and optimisation, making content production faster and more data-driven.
What industries use content marketing software the most
Technology, ecommerce, SaaS, finance, healthcare, education, and professional services lead adoption due to high digital content dependency.
How does content marketing software support SEO
It helps with keyword research, topic clustering, content optimisation, internal linking, performance tracking, and adapting to AI-driven search changes.
What role does analytics play in content marketing software
Analytics enable marketers to track engagement, conversions, attribution, ROI, and content performance across multiple channels in real time.
Is content marketing software suitable for small businesses
Yes, many platforms offer scalable pricing and features that support small teams with automation, templates, and simplified analytics.
How do enterprises use content marketing software differently
Enterprises focus on scalability, governance, advanced analytics, integrations, multilingual workflows, and compliance-ready systems.
What are the top content marketing software trends in 2026
Key trends include AI-driven workflows, predictive analytics, content intelligence, automation, omnichannel consistency, and ROI-focused measurement.
How does content marketing software improve ROI
It reduces manual work, improves targeting, enhances performance insights, and links content efforts directly to business outcomes.
What is content intelligence in content marketing software
Content intelligence uses data and AI to analyse performance, identify gaps, recommend topics, and optimise content strategy.
How does content marketing software integrate with CRM tools
Integration allows tracking how content influences leads, conversions, pipeline, and customer lifetime value within sales systems.
What is the role of automation in content marketing software
Automation streamlines content creation, publishing, reporting, repurposing, and workflow approvals to improve efficiency.
How important is collaboration in content marketing platforms
Collaboration features support team alignment, version control, approvals, and consistent content quality across large teams.
What security features are expected in 2026 platforms
Expected features include role-based access, audit logs, data encryption, compliance support, and content governance controls.
How does content marketing software support social media
It enables scheduling, performance tracking, content repurposing, and analytics across multiple social platforms.
What metrics are most tracked using content marketing software
Common metrics include traffic, engagement, conversions, leads, ROI, content influence, and channel performance.
How does content marketing software help with personalization
It uses data and AI to tailor content recommendations, messaging, and formats for different audiences and channels.
What is omnichannel content distribution
It refers to publishing and managing content consistently across websites, search, email, social media, and other digital channels.
How does content marketing software help with content planning
It supports editorial calendars, topic research, workflow management, and alignment with business goals.
What challenges does content marketing software solve
It addresses scalability, performance tracking, workflow inefficiencies, content consistency, and ROI measurement.
How does content marketing software adapt to AI-driven search
Platforms now support structured content, semantic optimisation, topical authority, and generative search visibility.
What is the future of content marketing software beyond 2026
Future platforms will focus on deeper AI integration, predictive insights, automation, and tighter alignment with revenue data.
How do marketers choose the right content marketing software
Selection depends on goals, budget, team size, required features, integrations, scalability, and analytics capabilities.
Are content marketing tools replacing human marketers
No, they augment human creativity and strategy by automating repetitive tasks and providing better insights.
How reliable are content marketing software statistics
When aggregated from multiple sources, they provide strong benchmarks for market trends, adoption, and performance.
Can content marketing software improve brand authority
Yes, by enabling consistent publishing, topical depth, performance optimisation, and data-driven strategy execution.
Why should businesses track content marketing software trends
Tracking trends helps organisations stay competitive, optimise investments, and adapt to evolving digital marketing landscapes.
Sources
Main market and industry reports
- Data Bridge Market Research – “Global Content Marketing Software Market Size, Share, Industry Trends and Forecast”
- The Business Research Company – “Content Marketing Software Global Market Report”
- Maximize Market Research – “Content Marketing Software Market – Industry Analysis and Forecast”
- Grand View Research – “Content Management Software Market – Industry Report”
- Business Research Insights – “Content Marketing Market Size, Share, and Future Trend to 2034”
General content marketing and channel statistics
- HubSpot – “2025 Marketing Statistics, Trends & Data”
- Taboola Marketing Hub – “2025 Content Marketing Statistics”
- SEO.com – “Content Marketing Statistics to Boost Your Online Strategy”
- Marketful – “Content Marketing ROI Statistics and Facts”
- Brandwell (brandwell.ai) – “Top Content Marketing Statistics for 2023/2024: Trends & Insights”
Content marketing and AI in 2024–2025
- Wellows – “Top Content Marketing Statistics 2025: Trends & Insights”
- Reboot Online – “Content Marketing Statistics 2025” (PDF download)
Martech stack and tool usage
- The Pedowitz Group – “What’s the Average Number of Tools in a B2B Marketing Tech Stack?”
- Databox – “How Are Marketers Using Generative AI?”
Adoption, AI, and digital/viral content studies
- Jurnal Inovasi – “Understanding Digital Inbound Marketing Adoption Using TOE Model” (study of Algerian companies)
- Afropolitan Journal of Management and Business Research – “Influencer Marketing Strategies and Adoption of New Fintech Offering by SMEs in Uyo, Nigeria”
- International Review of Management and Marketing – “The Effect of Content Duration and Subtitles of TikTok Live Social Media Marketing on Word of Mouth Online Halal Fashion Products”
- Lex Localis – “When Content Goes Viral: Analyzing the Structure and Trends of Viral Marketing Research in the Digital Age”
- arXiv / MDPI – “The Impact of AI Adoption on Retail Across Countries and Industries”
- KnE Social Sciences – “Drivers of Artificial Intelligence (AI) Adoption in Tourism Companies: An Empirical Study of TAM Theory”
