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Have you ever came across content by brands that intrigues you to gain interest in them? Content marketing is all about providing value to future prospects to gain their interest and trust. This is how important content marketing is to gain attention from the general public. Without content marketing, there is a lack of reason for consumers to follow your content or to know your company’s branding. So how to develop content marketing skill set? Here is a comprehensive guide for you.
- What is content marketing?
- Why is content marketing important?
- How to develop content marketing skill set?
What is content marketing?
According to Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. The content must attract and retain a clearly defined audience. This is to drive profitable customer action. Traditional marketing is becoming a thing of the past, with content marketing taking its place. Content marketing plays a huge part in engaging and attracting audience. Consumers are no longer attracted to just companies pitching how good their products or services are to them. Instead, provide relevant and useful content to your future prospects that would solve their issues on hand. It is how your content engages and adds value to your consumers that allows companies to gain recognition and grow.
Why is content marketing important?
Content marketing is what makes a company stand out from the rest. Your content defines your branding and image. It is important for a companny’s content to be consistent and engaging so as to attract their target audience. By churning out relevant and useful content, consumers would want to read the content and revisit for more. It increases brand visibility and builds trust with the audience. Only with trust can a company build a strong and stable consumer base.
How to develop content marketing skill set?
To gain content marketing skill set, one must know what is the branding of the company. Be clear of what image the company wants others to have of them. Step in the shoes of the target audience and think of what kind of content would add value to you as a consumer. First step in obtaining content marketing skill set, is to know the the characteristics of your target audience and what they like. There are many blogs and certifications which shares with you more information on how to develop content marketing skill set.
Useful blogs
With the mission to advance the practice of content marketing, Content Marketing Institute has many resources sharing in-dept information on content marketing. Not only do they have endless articles to share information on content marketing, they have an active community for discussing the latest news and information as well. One can seek insight and advice from the experts too. So, if you want to brush up on content marketing, CMI is the place to go!
Post Advertising has the latest news of companies who does their content marketing well. It is a good blog to learn from real life examples and use them as a guide.
The Content Strategist (Contently)
The Content Strategist produces useful advice and analysis on brand publishing and content marketing developments. It definitely keeps readers informed on current trends and also the future of content.
Useful certifications
Hubspot has many Marketing and Sales related certifications. This free certification course will give you an overview of how to become an effective content marketer. It is a good start for newbies to content marketing.
- Google Digital Garage – Fundamentals of Digital Marketing
Google Digital Garage Fundamentals of Digital Marketing teaches you the basics of Digital Marketing, and this includes content marketing. This free certification course will allow you to gain knowledge in not only content marketing but also the fundamentals of Digital Marketing.
This marketing course by Quick Sprout University is free and does not require you to create an account to complete it. On the lesson page, there is a list of videos divided into different categories. The classes include a whole range of topics on Digital Marketing rather than just content marketing. There is of course a content marketing tab, where you can complete all the different levels of difficulty.
- Coursera – The Strategy of Content Marketing
This free course on Coursera is developed by the University of California. With detailed content marketing lessons, the course shows how to attract and keep a strong consumer base with engaging content. Not only that, but also to boost the company’s brand visibility with social media as well! With a hands-on tutorial at the end of the course, you can learn how to implement the knowledge you gained in your business site! It is definitely a beneficial course worth your time.
Equipped with these resources and certifications, you can start your journey to read up and gain content marketing knowledge! Once you have the knowledge, you can start applying it and develop your content marketing skill set!
Having skill sets are extremely important when searching for a job. Each jobs have a certain set of skill sets required, and only with those skill sets will you be able to compete for the position. 9cv9 has a skill set matching feature. This feature matches the skill sets jobseekers have to job positions that need those skills. This helps jobseekers to easily know what job suits their skill sets, making their job search much easier. So, head over to 9cv9 now to find your dream job!
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