01
4.84% CTR for image emailsEmails with images achieve 4.84% CTR vs 1.6% for text-only (MailerLite 2026)
02
6.81% click-to-open rateAverage click-to-open rate across all industries in 2025, up from 5.63% in 2024
03
$420M deepfake BEC lossesDeepfake audio paired with BEC emails caused $420M in fraud losses in 2025 (Sumsub)
04
90% spam reductionUsers report 90% reduction in unwanted emails using AI tools like SaneBox (Industry Report)
05
$2.19B email marketing softwareEmail marketing software market valued at $2.19B in 2026, growing at 13.8% CAGR
06
5B emails/year cleanedClean Email alone processes over 5 billion emails annually (Industry Report 2026)
07
10 seconds per brand emailConsumers spend an average of 10 seconds reading brand emails before deciding (PGM)
08
75% time saved on emailUsers report 75% decrease in email management time with dedicated inbox-zero tools
09
$37B enterprise AI spendEnterprise generative AI spend reached $37B in 2025, up from $11.5B in 2024 (3.2× growth)
10
61% mobile email checkTwo-thirds (61%) of people mainly check their emails on a mobile device in 2026
11
345M records exposed H1 2025Over 8,000 data breaches exposed 345M records in the first half of 2025 alone
12
India + Nigeria = 28% of new usersIndia and Nigeria together account for 28% of all new global email user growth